Replying

What is review management software?

Short answer

Review management software is a tool that collects your online reviews in one place, alerts you to new ones and helps you reply to, analyze and request reviews faster. For Google reviews, it connects to your Business Profile so you can read and answer reviews from every location in a single dashboard, often with AI-drafted replies, sentiment analysis and reports.

  • A single inbox with reviews from all your locations.
  • Notifications for new and negative reviews.
  • Reply templates or AI-generated drafts you can edit and approve.
  • Sentiment and topic analysis to spot recurring issues.
  • Tools to ask for reviews, such as links and QR codes.
  • Reports and exports to track rating and volume over time.

Who needs it

If you have one location and a handful of reviews a month, Google Business Profile on its own may be enough. Software becomes worthwhile when reviews arrive faster than you can answer them, when several people or locations are involved, or when you want to measure what customers say rather than just read it. Agencies managing many client profiles benefit most from one dashboard.

What to check before choosing

Make sure the tool connects through Google's official Business Profile API instead of asking for your password, that you can approve replies before they are published, and that pricing scales sensibly with your number of locations. A free trial lets you test the quality of AI replies on your real reviews before you commit to anything.

How Repify fits

Repify is review management software focused on Google reviews. It connects through the official Google Business Profile API with OAuth2, syncs reviews every 15 minutes, drafts AI replies with OpenAI in professional, friendly or formal tones, detects sentiment and topics, and emails you about negative reviews. It also creates QR codes and printable posters with scan tracking. The Growth plan adds auto-reply rules by star rating and CSV and PDF exports. Plans start at €5.99 per month per Google Business Profile, with a 7-day free trial.


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